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Case Study 2

Client: Sherwood Conservatory of Music

Project: Academic year program catalog

Objective: To clearly project Sherwood’s variety and abundance of classes, instruments and instructors within a very limited budget.

Solution: We created a system of icons that represented each intrument making it easy to navigate through the catalog. This along with a strong use of typography organized the catalog structure which assisted readability and ultimately encouraged enrollment.

Result: Enrollment increased by over 15% each of the next two years.

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