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Meyers Design Inc CNA E&S advertisement

Case Study 4

Client: Chicago International Charter School

Project: Advertising and direct mail enrollment campaign

Objective: Increase enrollment by creating a message that projects the benefits and visually stimulates awareness of the program and locations.

Solution: We created a direct mail campaign that demanded the viewers attention through the use of charismatic photography and a bold color palette.

Result: The Bucktown campus filled 75 vacant seats, the Irving Park campus filled 84 vacant seats, and for the first time, both schools have a student waiting list.

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