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Case Study 5

Client: The Laso Corporation (IT search and recruitment firm)

Project: Corporate website (

Objective: Create a clean, simple website that's easy to navigate. The challenge was to divide the website into two halves creating a clear distinction between Laso's clients and candidates. What complicated the situation was that we also needed to find an exceptional position for the companies corporate information as it was necessary that the navigation of all three sections (clients, candidate and corporate) be visible to the viewer at all times.

Solution: Through the use of color we separated the website between clients (in green) and candidates (in blue) and used a neutral gray for the corporate information.

Result: "I just love your work, as evidenced by my continually calling on your creative services. We've already received many compliments on the design of the website and how easy it is to navigate through. I have been telling people about you, and when they see my website, they understand why. Great job... again!"
— Laurie Swanson, President, The Laso Corporation

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